S04E06 - Web Analytics with Andy Elliott (Google) and Calvin French-Owen (Segment)

February 21, 2017

Topic

The What, Why and How of Web Analytics

 

Summary

Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.

 

Panelists

Calvin French-Owen @calvinfo http://calv.info

Andy Elliott https://www.linkedin.com/in/andrewwelliott

 

Host

Ray Shan @rayshan https://shan.io

 

Links

 

Segment

https://segment.com/

 

Google Analytics

https://www.google.com/analytics/#?modal_active=none

 

Mixpanel pushing for meaningful metrics beyond pageviews

http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/

 

Adobe Analytics (Omniture)

http://www.adobe.com/marketing-cloud/web-analytics.html

 

Amplitude

https://amplitude.com/

 

Customer.io

https://customer.io/

 

Amazon Redshift

https://aws.amazon.com/redshift/

 

Google BigQuery

https://cloud.google.com/bigquery/

 

Automated instrumentation

 

Google Analytics autotrack

https://github.com/googleanalytics/autotrack

 

Heap

https://heapanalytics.com

 

Coverage on “data lake”

https://martinfowler.com/bliki/DataLake.html

http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html

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