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The modern web is changing fast. Front-end frameworks evolve quickly, standards are emerging and old ones are fading out of favor. There are a lot of things to learn, but knowing the right thing is more critical than learning them all. Modern Web Podcast is an interview-style show where we learn about modern web development from industry experts. We’re committed to making it easy to digest lots of useful information!
Episodes
Tuesday Feb 21, 2017
Tuesday Feb 21, 2017
Topic
The What, Why and How of Web Analytics
Summary
Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.
Panelists
Calvin French-Owen @calvinfo http://calv.info
Andy Elliott https://www.linkedin.com/in/andrewwelliott
Host
Ray Shan @rayshan https://shan.io
Links
Segment
Google Analytics
https://www.google.com/analytics/#?modal_active=none
Mixpanel pushing for meaningful metrics beyond pageviews
http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/
Adobe Analytics (Omniture)
http://www.adobe.com/marketing-cloud/web-analytics.html
Amplitude
Customer.io
Amazon Redshift
https://aws.amazon.com/redshift/
Google BigQuery
https://cloud.google.com/bigquery/
Automated instrumentation
Google Analytics autotrack
https://github.com/googleanalytics/autotrack
Heap
Coverage on “data lake”
https://martinfowler.com/bliki/DataLake.html
http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html